By BETHANY BLUNDELL Staff Writer
MARICOPA — For the fifth time in a row, Ace Hardware in Maricopa has received the top recognition among stores across the nation.
The Ace Hardware Corporation awarded the Maricopa store the Pinnacle Performance Retailing designation. This title was given for the store’s outstanding performance.
“We have performed according to key performance indicators and at a high enough level to receive this award,” said Mike Richey, owner of Maricopa Ace.
Richey said this recognition places them in the top 10 percent of more than 5,000 Ace stores across the world. He said the two years prior to getting this award, their store was awarded the Platinum award. But then Ace created a high level of recognition, which they have continued to maintain.
He said one of the performance indicators they focus on most is customer service. He said they are “relentless” in providing top-quality service to their customers.
Richey said the Ace Hardware Corporation calls this their “weapon in the world” that helps them stand out from competitors.
One of the ways they provide such high customer service is through their “Helpful Certification,” which is the foundational element of Ace’s “Certified Ace Helpful” retail training curriculum. To become certified, Ace Hardware associates complete courses focused on helping customers and the store conducts a week-long team-based certification event.
He said the staff prides themselves in their service and work really hard to maintain that.
“I’m really proud of the staff,” he said. “I think we have the best crew we’ve ever had. They really take it personal how well the store does.”
Richey said a lot of the award is attributed to the people in Maricopa. He said this award says as much about the community as it does about the store’s service.
“The support we get from the people of Maricopa is just outstanding,” he said.